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Netflix lost members for the second quarter in a row, a first that shows why it’s adopting an ad-supported option and cracking down on password sharing.

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For the first time in the company’s history, Netflix has lost subscribers in two consecutive quarters.

On Tuesday, Netflix revealed that it had lost 970,000 subscribers during the second quarter, bringing its total number of paying customers throughout the world to 220.67 million. Even while the numbers are better than the business expected (it had predicted a loss of $2 million), the losses highlight how urgent it is for Netflix to get back to growth.

For the first time in a decade, the corporation did not report quarterly subscriber growth in the first quarter of 2022, when it lost 200,000 customers. There are a number of causes, including the economy, password sharing, and other streaming services, that have been cited as the cause of its declining growth.

Despite “Stranger Things” season 4 becoming Netflix’s second most-watched debut ever, behind only “Squid Game,” the streaming service nevertheless lost members in the second quarter.

Netflix appears to have reason to believe the sky will clear in the coming months. In spite of a decline in subscribers in the preceding two quarters, Netflix remains optimistic about Q3 and expects to add 1 million new members.

At the same time, Netflix has undergone significant transformations this year:

There were a total of 450 people employed by the company as of the end of June, after layoffs of 150 in May and 300 in June, without counting the number of independent contractors.

Even Netflix has started thinking about password sharing and has started looking into ways to stop it. On Monday, the company said that it was launching a new option in five more Latin American nations, allowing subscribers to “add a home” for an additional $2.99 per month. The company had already conducted tests to determine how to make money off of password sharing in other Latin American countries.

According to Netflix’s projections, an extra 100 million homes are utilizing the service without paying for it.

According to its second-quarter report released on Tuesday, the company is “encouraged” by its tests in Latin America and aims to launch its paid-sharing option in 2023.

When it comes to attracting members, Netflix is also considering introducing a cheaper ad-supported option, something it had previously resisted. Disney+ will join many of its competitors this year in introducing ad-supported packages.

The company predicted that “in a few years, our advertising business would likely look considerably different from what it looks like on day one.”

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ISTHATPORKS TAKE:

Like any business, the owners have to regroup, change, and maybe even charge less to gain more. Netflix's problem may be in its pricing. Other competitors like HULA and Prime have better pricing and pretty much remained the same. Netflix on the other hand went up. It's funny that they mentioned every other possibility but that one. If they don't get it together and control the pork then they may lose it all. It's happened before. Obviously, this is a "FOOD YEARS DOWN!" for the company.

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WINNIE THE POOH TURNED MURDERER In Horror Film

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Winnie the Pooh, one of Disney’s most adored characters, is now an object of nightmares thanks to a new horror film that turns him into a murderer.

Christopher Robin returns to The Hundred Acre Wood to find his stuffed animal BFF and Pooh’s companions vanished. Things gradually deteriorate, and chaos ensues.

From there … there are plenty of screams, blood, violence and possibly murder. Much different than the kid’s tale. BTW, “Winnie The Pooh” became public domain in 2022, which is how they were able to pull the whole thing off.

Demonic photos of the new Pooh first went viral back in May, building a ton of anticipation for the project. Looks like it’s finally getting close to a release.

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Facebook’s reforms could end the old social network era. It’s a TikTok World now?

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TikTok is a serious threat to Facebook, and the adjustments the social network is making to compete with it could spell the end of the social network as we know it.

Friends and acquaintances will no longer be the primary focus of Facebook. Like TikTok, it’ll have an addictive scroll that feeds you movies, photos, and other content that it believes you’ll enjoy. You’re less likely to see postings from your embarrassing aunt and more likely to see videos of cute pets or recipes from food influencers as a result.

When Meta made the announcement last week, it was for Facebook and Instagram: When you open Facebook, the “Home” tab will be the first thing you see. The new primary screen was referred to as a “discovery engine” by a business announcement.

Any public video that is less than 15 minutes long will now be automatically converted into a reel on Instagram, which “may be eligible to be suggested” to other Instagram users.

Basically, if you’re tired of watching TikTok videos from random strangers, Facebook has you covered. On the default home screen, you’ll find an option called “Feeds,” which will allow you to see what your friends and followers are up to more clearly.

Algorithm-based engagement or consumption is prioritized over human connections in Meta’s new approach. Both IT and entertainment corporations are vying for consumers’ attention, whether it is on social media platforms or through streaming services.

Another step toward “the end of the social networking era,” according to Axios’ Scott Rosenberg.

While it’s a dramatic shift from the initial goal of Facebook, it’s a step in the right direction for the company. It used to signify something to update your status on Facebook.

Keeping score, here’s how Facebook has progressed:

When Facebook’s “News Feed” was originally introduced in 2006, it was nothing more than a simple list of friends’ updates.

There have been several algorithm-driven changes to Facebook’s feed over time, and this isn’t the first. Algorithms were put in place in 2009 that prioritized more interesting life updates from users’ relationships in the stream.

It launched an update in 2018 that will “prioritize postings that stimulate conversations and meaningful interactions amongst people.” (Critics claim that this confines people to political echo chambers, fueling fanaticism.)

As a result, this latest version marks the most significant departure yet from Facebook as a social network and a move closer to TikTok, which surged rapidly during the pandemic – maybe too quickly for Meta CEO Mark Zuckerberg not to take note.

When TikTok announced in September 2021 that it had more than 1 billion active users, it had just over 500 million members at the end of 2019. In March, Facebook claimed 2.9 billion monthly active users, but the social network has been operational for nearly two decades now.

“Aggressive new tactics to establish significance in a world where TikTok is rapidly setting the pace,” Casey Newton said in a recent edition of his Platformer newsletter.

If Facebook goes away, that doesn’t mean that we’re done with social media. The demise of social media platforms as venues to create “meaningful” interactions with people is a sad consequence of this development.

TikTok, Facebook, and other social media apps are now all about entertaining you and keeping you on the app for as long as they can. People you know won’t play a significant role in achieving that aim.

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Woman hospitalized after being stabbed by 100-pound sailfish in Florida

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A sailfish weighing about 100 pounds stabbed a woman when she was boating off the coast of Florida.

According to a report from the Martin County Sheriff’s Office the event occurred on Tuesday morning.

Two other boat passengers were attempting to pull in a fish when one of them was injured, according to the report. Katherine Perkins, 73, of Arnold, Maryland, told police that she was stabbed in the groin while standing near to the boat’s center console. After being “stabbed,” Perkins became “incoherent,” according to the report.

Two other passengers, Louis Toth and Dominic Bellezza, told authorities that after the sailfish was hooked, it charged at the boat.

Perkins allegedly claimed that she was unable to react since everything happened so quickly.

According to the report, the two men applied pressure to the injuries before transporting Perkins to HCA Florida Lawnwood Hospital. CNN reported on Sunday that the woman was doing well, citing a hospital official.

In addition to the sheriff’s department, fire rescue was also on the scene and “tended to” Perkins, according to the report.

Sailfish, according to National Geographic, can achieve speeds of up to 68 miles per hour, making them the fastest fish in the water. They can reach a weight of 220 pounds and a length of 5.7 to 11 feet.

According to National Geographic, the fish is sought after as a “game fish” because its meat is not generally consumed. The fish “will battle furiously, leaping and diving repeatedly, and sometimes taking hours to land,” according to the publication, which described the fish’s behavior after being hooked.

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